Suzy Biszantz, President and CEO of Joe’s added, “This is the first-time Joe’s is doing a capsule collection and we are thrilled to team up with Taylor. “Beyond being the face of our brand, we are very much enjoying collaborating with her on the creative projects we have in the works that we will be unveiling later this spring.” “As soon as we saw Taylor we knew she embodied the ultimate Joe’s girl – confident, feminine, and strong with a bit of rebellion,” explained Joe Dahan. The creative team, led by Joe’s Founder and Creative Director Joe Dahan set out to depict a fresh and authentic vibe, highlighting the label’s newest denim silhouettes, knits, and outerwear offerings for women. The Joe’s Spring ’17 campaign was shot by photographer and director Mario Sorrenti and styled by George Cortina in New York City. The campaign marks the launch of a long-term partnership which features Taylor Hill as the new face of Joe’s in addition to a series of capsule collections, which she will co-design with the brand. LOS ANGELES, Calif., 2017-Feb-10 - / EPR Retail News/ - Joe’s unveiled its newest ad campaign starring top model and social media influencer Taylor Hill. (Editor’s note: This story originally appeared in the May 16, 2016, issue of Footwear News.Share on Twitter Share on Facebook Share on LinkedIn Joe’s taps on top model Taylor Hill for its Spring 2017 campaign In addition to the existing shoe business that we have under the Sequential umbrella, we’ll have some new things coming this year.” “ We also have some new footwear initiatives in the works for Joe’s Jeans. “ We have plans in store for William Rast in footwear - especially on the men’s side with both casual and dressy sneakers,” he said. With footwear driving a large share of his firm’s revenues, Shmidman now has plans to ramp up the shoe business for several of the company’s apparel labels. business and in international, particularly in Europe and Asia.” “ We have an incredible manufacturing partner in BBC. “Heelys is the biggest driver in our lifestyle business,” Shmidman said. It has plans to grow its other athletic-inspired shoe label Heelys with more branded partnerships, including one with Disney’s “Frozen” franchise. Last month, the firm announced the launch of And1 in Wal-Mart stores in Canada. analyst Camilo Lyon had even posited that “turmoil” at Iconix - owner and licensee for brands such as Candie’s, Ed Hardy and Material Girl - inadvertently pressured Sequential’s stock last year. threatened to cast a negative light on brand management companies.Ĭanaccord Genuity Inc. The public struggles of Iconix Brand Group Inc. As an increasing number of private equity firms engage in heavy bidding for top footwear and apparel names, there has also been instability in the arena. While Simpson’s team may have jumped at the opportunity to partner with Sequential, competition in the brand management space is heating up. “ They had the best team in place to help us continue to build off the successes of the past 10 years and, more importantly, launch a new phase of category growth.” “ Our partnership with Sequential last year was strategic,” Simpson said. Tina Simpson, co-creative director and brand manager for the Jessica Simpson Collection, said the choice to align with Sequential was a well-informed one that is already yielding positive results. “ I think that’s why Jessica Simpson chose to work with us and why Martha Stewart chose to work with us - we want to make sure that one day when you go back and ask them, they’ll tell you that.” “ There is a team and a resource pool here that are dedicated to growing these brands,” Shmidman said, adding that the brands are finding new synergies in the shared space. In January, Shmidman moved most of Sequential’s labels and its people into Martha Stewart’s giant headquarters in the Starrett-Lehigh Building, overlooking New York’s Hudson River. If you look at what we are today, we’ve got a well-oiled machine with terrific people and brands that matter.” “ The first few years of Sequential - and we’re still a young company - were about building the team, the infrastructure and the brand portfolio. “ This company has come together, and the table is set for the next chapter of growth,” Shmidman told Footwear News during a tour of the company’s headquarters last month. Last week, Sequential announced its purchase of popular yoga brand Gaiam. Jessica Simpson Sports Her Own Label’s Bronzy Platform Sandals and ‘Barbie’ Pink Mini Dress with Daughter MaxwellĪnd 2016 is not a year of tapering down for the firm.
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